Content is exactly what makes or breaks online businesses. Most company sites now have blogs that are actively updated, focusing on content that the audience can use. Gone are the days of posts that overly market the business’s products and services. Small, medium and large companies now have their CEOs having their dedicated posts for the site.
Many celebrities, famous entrepreneurs, and industry figures are now dynamic with their public media accounts. The key takeaway is that content is now something you should not overlook if you are looking into improving your online business presence. One retail entrepreneur talking about hydrology might have the audience confused as to the message that wants to be conveyed.
Before publishing, you must be sure to have content that is not merely a re-edit of other articles already posted, either by you or by another company. For folks to find you genuine, you must show your real self. Which sort of authenticity should you present to your audience through content?
Is your website’s blog web page packed with articles that you wouldn’t want to learn yourself? Will the articles be so-so in quality to enable you to distribute at least one post weekly? Are your articles packed with grammatical and spelling blunders? If you agree to these questions, then you must overhaul your site right now and find a New York City SEO expert to guide you to attain your online business goals.
How will you improve on your articles? Where would you start, and how will you maintain a natural tone of voice for your brand?
Here are the most important tips so that you can improve on your marketing initiatives:
1. Be sure you write within a readable length: not too long and not too short
Every brand differs. Therefore, every company has its perfect length range for its published articles. For example, if you are an “instructable” business, you should endeavor to write detailed articles that focus on every step of the instruction. If you are a photography business, you must not overload your site with long articles that defeat the purpose of showcasing your photos.
It is common to go over 1,000 words if you’re doing a step-by-step instructional article; however, if you are an art website, writing 1-2 sentences per photo can suffice.
Aside from length, what is also important is to be consistent with the central theme of your posts. Do not jump into writing about love, then puppies then travel. You will leave a mark with the audience if you continue to publish with just one theme. When people think of, let’s say, Southeast Asian travel, the first thing they’ll think of is you.
2. Do not be too sales-y
Okay we understand, you need affiliates to keep your site up and to run. However, you must remember not to overdo it because doing so will give an immensely bad impression on the audience.
If you have too many promotional banners, affiliate links, and sponsored posts, then you lose your integrity as an authentic brand. Your goal should be, first and foremost, to bring your name out there in the way that you want to. You must stay away from having people remember you as affiliated with this and that company. That should come later; but as for first impressions, the audience must get a good grasp of who you are and what your goals are as a company.
So, if you need to rely on affiliates, do so, but don’t make it the prime reason why you exist online. Showcase your products and services, show the audience how beautiful your offerings are, and leave a good mark on everyone stumbling upon your website.
Content marketing is an effective promotional strategy, but caution should be taken to make it efficient. Remember to showcase your authentic self, so you don’t end up being judged by your affiliate partnerships and sponsored posts.